DAY HAGAN FUNDS

As an employee of Day Hagan Asset Management since 2012, I have served as their Marketing Director for most of that time, overseeing key digital initiatives. I designed and built the DH Funds website (https://dhfunds.com/) on Squarespace 7.1, using a clean, professional layout in the company’s blue, black, orange, and white palette. The site highlights Day Hagan’s ETFs, an Advisor Center guiding financial advisors on incorporating ETFs into portfolio processes, team members, and contact information. I used stock imagery of bulls and bears, charts, and compasses to symbolize market trends, technical analysis, and guidance, aligning with Day Hagan’s quantitative approach. The ETF pages were crafted using Airtables, hand-coded tables and charts, and Grok AI assistance. Built with FINRA and SEC compliance in mind, the site ensures regulatory adherence.

Deliverables included a fully responsive Squarespace website.