PILATES WORKS OF SARASOTA

Pilates Works of Sarasota needed a cohesive brand identity and website to reflect the calming elegance of their studio. I collaborated with the owner to capture her vision, inspired by the studio’s gunmetal gray Pilates equipment, blond wood flooring, white walls, and natural light. The identity package featured a sophisticated logo—stacked text in gunmetal gray, forming a square for optimal social media use—paired with a gunmetal gray and straw yellow palette. The matching business card doubled as an appointment reminder for private sessions, blending functionality with style. I designed a modern, clean Squarespace website showcasing studio photos and clients using various Pilates equipment, creating an inviting online presence. After training the owner to manage the site, I delivered a fully responsive website, empowering her to maintain her digital footprint.

Deliverables included vector logo files, business card designs, and a Squarespace website.