PREMIERE PILATES OF SARASOTA

Premiere Pilates Sarasota sought a fresh brand identity and website to elevate their studio’s presence. Through several in-person meetings, I collaborated with the owner to understand her STOTT Pilates studio, her clients—primarily middle-aged women seeking gentle fitness and muscle-building, with some men—and her vision for a modern aesthetic. I designed a sleek text-based logo using a script font and Helvetica, paired with a bold red, black, and gray palette, reflecting strength and sophistication. The matching business card featured the logo and contact details in a clean white, black, and red layout. I built a modern, user-friendly Squarespace website, ensuring a streamlined layout for easy navigation. After training the owner to manage the site independently, I delivered a fully responsive website, empowering her to maintain her digital presence effortlessly.

Deliverables included vector logo files, business card designs, and a Squarespace website.