SRQ SOUNDSCAPES

PROJECT TYPE

Logo and Branding Guide

SRQ Soundscapes, a start-up non-profit, launched a music festival and school celebrating a cerebral fusion of classical and new age music, exploring universal consciousness through four evocative movements. I collaborated with the composer to craft a logo and branding guide that captured the emotional waves of her vision. Through in-depth meetings and emails, we identified her audience—kids learning instruments and adult chamber music enthusiasts in Sarasota—and her focus on music’s emotional resonance. The logo, featuring a brain graphic with lines and dots in vibrant pink, teal, and purple, symbolized the music’s connective energy. A one-page branding guide, using Acumin Pro and Vortice Concept fonts, defined colors, typography, and tone, ensuring a cohesive identity for festival promotions and school materials.

Deliverables included vector logo files and a branding guide PDF, designed with Adobe Creative Cloud.