Turner’s Lawn Service

Turner's Lawn Service, a new landscaping business in Winslow, ME, needed an identity package to connect with local homeowners. Owner Jamie Turner aimed to target families and seasonal residents seeking affordable, reliable lawn care. Through phone meetings, we defined his goals, audience, and marketing strategy, focusing on Facebook over a website. I designed a modern, clean logo featuring tree leaves growing from the "T" in Turner, using four vibrant green shades to reflect the outdoors, paired with the tagline "Where You Get 'Mower' for LESS!" A branding guide detailed the Cochin Reg font, green/black/white color codes, and logo variations (full color, all black, all white). The Facebook cover highlighted services—mowing, fertilization, weed control, mosquito/tick applications—complementing the logo in the profile picture.

Deliverables included vector logo files, a branding guide PDF, business card designs, and a social media cover.